Keywording Clinics

with

Clemency Wright

outline ilustration of a bloodhound sniffing the ground
Clemency sitting against light coloured wall

Clemency trained as a Keyworder at Getty Images in 2001 before moving into Search Vocabulary, managing the Getty thesaurus of searchable keywords. Clemency set up her business in 2008 helping businesses optimise access and visibility to digital content using strategic Keywording methodologies. Clemency specialises in developing Controlled Vocabularies and advises on Metadata schemas for a variety of clients in the commercial, non-profit and cultural sector.

Keywording Clinics

Starting Jan 2024, Clemency Wright is running a series of Keywording Clinics exclusively for BAPLA members. There are three options available to book on a first-come-first-served basis: Basic, Standard and Premium.

Each option includes three phases: Discovery, Collaboration and Follow-up. You will work in direct collaboration with Clemency with opportunities to ask specific questions about your organisation’s Keywording needs.

Now taking bookings for Jan – Mar 2024

Basic

Ideal if you’re just getting started with Keywording. Identify the key issues impacting Search and test your Keywording skills in a live session led by Clemency. The Basic plan takes one month and includes:

  • Online Discovery Survey
  • Bespoke Annotated Survey Results
  • Live Keywording Surgery (3 assets of your choice)
  • 1 hour follow-up call
  • One attendee only

£600 + VAT

Book now

Standard

For organisations keen to learn more about how Keywording increases visibility and drives engagement. We will identify the key issues impacting Search and develop potential solutions to improve content discoverability in your organisation. The live Keywording session led by Clemency allows ample time to dive deeper into the Keywording process, including a review of key methodologies. The Standard plan runs over a two-month timeframe and includes:

  • Online Discovery Survey
  • Bespoke Annotated Survey Results
  • 1 hour Survey Review Workshop
  • 3 hour Keywording Health Check
  • Live Keywording Surgery (5 assets of your choice)
  • Summary of Keywording Surgery
  • 1 hour follow-up call
  • Two attendees only

£1500 + VAT

Book now

Premium

This option provides the fundamental framework needed for your organisation to develop, implement, and maintain a bespoke Keywording strategy that will optimise content visibility and maximise user engagement. With additional time built-in for review, discussion and evaluation, the Premium plan turns initial data gathered from your User Survey into an actionable Keywording strategy. Every aspect of this plan is designed with your specific organisation in mind; from who uploads your content, to who searches for your content, how they search, and why. Clemency will work in direct collaboration with you, providing specific consultation as needed. The Premium plan runs over a three-month timeframe and includes email support for an additional month.

  • Online Discovery Survey
  • Bespoke Annotated Survey Results
  • Bespoke recommendations
  • 2 hour Survey Review Workshop
  • 6 hour Keywording Health Check
  • Live Keywording Surgery (10 assets of your choice)
  • Summary of Keywording Surgery
  • Bespoke Homework
  • Bespoke Keywording Checklist
  • 1 hour follow-up call
  • Email support for 1 month
  • Maximum of 4 attendees

£3500 + VAT

Book now